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Our People


Lisa Wilcox Corning

Lisa specializes in brand and corporate strategy.

Lisa is a social anthropologist by nature and a lawyer by training. She has specialized in branding, positioning, and business strategy for over 25 years, including projects for Facebook, NASCAR, Disney, eBay, PayPal, Anthropologie, Dolby Laboratories, and Mayo Clinic.  Lisa led a 26-country re-branding study for VISA which resulted in the logo used today, and a re-branding study for the International Olympic Committee, which took her all over the world to understand the Olympic brand value.

Lisa started her career in advertising at Young & Rubicam, Inc., New York then attended law school and practiced law at Orrick in San Francisco. She then joined The B/R/S Group, a research consultancy, before starting her own company.


She has a BA with honors in Literary Theory from Brown University and a JD magna cum laude from USF where she won the Moot Court Competition and was an editor of the USF Law Review.

She is based in the San Francisco Bay Area.

Judith Wright

Judith specializes in new product development, ideation, and brand positioning.

Judith started her career in England at Redheads Advertising, and enjoyed seven years in management consulting and positioning/new product consulting at Dunham & Marcus and at Kane, Bortree & Associates. She was previously VP of Planning at Freeman, Lavigne Blanshei and a Partner at The BRS Group, a research consultancy.


Judith has a BA in Marketing from Hull Business School, England and a MA in Product Innovation from the Royal College of Art, London. 

She is based in the San Francisco Bay Area.

Brendan Hickey

Brendan specializes in  uncovering a culture’s myths and meanings, and putting those in words we can understand.

Brendan focuses on generating concepts, analyzing qualitative, and all things writing. 

He holds a BA in Psychobiology and English from Oberlin College.

Sara Tewksbury

Sara specializes in quantitative studies and large project management.


Sara was VP of Market Research and Analysis at Bank of America, VP of Online Consumer Research at Wells Fargo Bank, and Director of Market Information at NextDoor Networks, among other positions. 

Sara has a BA with honors in Political Science from Colgate University and a MA with honors in Public Policy Studies from University of Chicago. 

She is based in the San Francisco Bay Area.


Ethan Dulsky

Ethan specilizes in branding, marketing strategy, corporate strategy, and organizational transformation.


Ethan has over 20 years of experience assisting clients in a wide range of industries. Ethan has directed complex assignments in North America, Europe and Asia involving brand strategy and marketing, strategy implementation, organization and culture. Ethan has directed projects for clients including Agilent, Discover, Oportun, Genentech, Dolby, Mark’s, Eli Lilly, Sangamo Therapeutics, BMW, MasterCard, Starbucks, Wells Fargo, and Charles Schwab & Company, among others.

He is the Founder and Managing Partner of Brand Paradigm, a renowned brand strategy consultancy serving clients ranging from startups to global power brands in a wide range of industries.

Ethan has a BA from University of Southern California and an MBA from Haas School of Business, University of California, Berkeley.

He is based in Denver.

In honor of Jim Healy, who passed away, we have kept our founding company name. 

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