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Healy/Wilcox handles all aspects of a qualitative project, from recruiting and moderating the groups to the analysis and
reporting.
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Issues we address:
- New product development
- Positioning
- Communications
- Brand and corporate identity
- Naming
- Logo design
- Website and development/refinement
- Packaging
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Techniques we use:
- Perceptual mapping
- Laddering
- Collage
- Emotive drawings
- Brand or feature sorting
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healy/wilcox marketing group - 2443 fillmore
street, #193 - san francisco, ca - 94115
tel 415.441.2744
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