our approach

We are marketing professionals who use research to help our clients' marketing and business efforts.

Our Partners have experience on both the service and client side of marketing. We:

understand our clients' research needs
comprehend business implications
work closely with our clients to generate actionable solutions

Projects are handled by Partners only--there is no "handing off" of a client's study to junior associates. This ensures that the project is managed, executed and analyzed by a seasoned research professional who immerses him or herself in the client's marketing and business issues.

Our approach encourages Partners to work closely together. We share our professional knowledge and experience with each other and collaborate and provide continuous management on the qualitative and quantitative phases of a single project.

Through our years of experience, we have developed good working relationships with a network of seasoned professionals, both in the United States and abroad. We often collaborate to offer our clients a range of additional services, from international qualitative and quantitative studies, graphic design, copywriting, transcribing and videotaping to usability testing, panel management, website audience ratings and profiling systems.